Editing Update

Whilst we were editing today, we realised that our music video is very performance based, this contradicts our initial plan of a narrative video with a few performance elements. Whilst there isn't a clear, single storyline, our video explores various themes, such as escapism and mental instability. I think that, moving forward, we should focus less on creating a strict narrative as it can be more beneficial to have a vague story as this allows room for interpretation by the audience, this would make our music video more relatable and, hopefully, more popular and successful. We are yet to film at our maze location which is a key part of our narrative as it makes the idea of feeling trapped more explicit. Hopefully once we have filmed at this location our narrative will become slightly clearer.

We also noticed that the drastic change in lighting between our locations could be quite jarring for the audience. For example, shots of Camden at night cut to Brick Lane during the day and then back again. This makes the video lose a sense of continuity as it doesn't follow a linear time-line. However, many music videos contain similar location changes without it appearing out-of-place. I think that the key to making the transition between day and night more seamless is to have good editing. I don't think that this will be a problem for our group as we can use match-cuts to create a visual link between different locations - this link being the performer.