Saturday 5 December 2015

Designing Our Digipak

After creating a general plan of the look we want for our Digipak, we began looking through our footage for suitable images. We found various images that we could use, we will create multiple Digipaks and evaluate the options in order to select the best Digipak.

We decided to start creating our Digipak, starting with the disc. We obtained a still image from our Camden shoot (below) of an ornate pattern on the side of a building. I like the bright colours and think that this will help the CD to stand out against the black and white background images. We used Photoshop to turn the shot into a circular shape, suitable for a disc.

  

We also experimented with the back cover. We selected a shot of our artist (me) in order to add to the 'star image', relating to Richard Dyer's theory as well as Andrew Goodwin's music video theory, both of which state that close ups of the artist help to enforce their 'brand'. We turned the image black and white and then added our tracklist. Initially, our tracklist was on the left of the image in a vertical list (below-left), however, we then realised that we hadn't cropped the image to the correct Digipak dimensions. After cropping it, we moved the text so that it was at the bottom of the image (below-centre) where it could be read more easily. We then experimented with different fonts and decided to add diamond shaped bullet points (below-right) to separate each track title so that each one stood our more.

  

Below is our vlog from today, showing our Digipak creation process:


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