Digipak Image Choices

We looked through our footage in order to find suitable still shots that we could use for our Digipak. We chose to use shots from our music video instead of taking new photographs as we wanted to create an obvious visual link across the two products, this would help to create a stronger brand and 'star image'. Below are the images that we chose:

Front Cover:

  

We Wanted to include the artist on the front cover to heighten the 'star image', we wanted the artist's image to be the audience's first impression of the Digipak. As we wanted the artist to be the focus we wanted to find a shot with a simple background, ruling out our bold Brick Lane location. We chose these two shots as they are close-ups, emphasising the artist. Ultimately, we chose the image on the left as the image on the right seemed too bland with just a plain black background. Our chosen image is more exciting due to a wider range of tones and textures, such as the brick wall on the right or the artist's denim jacket.

Back Cover:

   

For the back cover we chose two contrasting shots. By looking at existing products we noticed that Digipaks from the indie genre usually contain landscape shots, such as our river shot on the left, or images of the artist, like our shot on the right. We decided that the river shot would be better suited for the inside cover as we could stretch it across two panels to create a panoramic view, emphasising the scenic nature of the shot. We also thought that having a shot of the artist on the back cover would fit with the shot on the front cover, having the artist appear on both the front and back covers would create a stronger 'star image'.

Inside:

   

After deciding that the river shot would be suitable to use for the inside panels of the Digipak, we found a second shot of the opposite side of the river. We hope that when we put these two picture together, they will look as though they are one panoramic shot. We liked these shots as we wanted quite a simple image on the inside as we had planned to have a bold, colourful CD. We needed simple shots to allow the CD to remain the focus.

CD:

  

As we wanted a colourful CD we thought that our Brick Lane location would offer the bright colour palette that we were looking for. We found the graffiti shot shown on the left. However, we decided to use the ornate pattern, shown on the right, that we found in Camden. We chose it as the grandeur of its design perfectly contrasts the grungy style of our music video and other Digipak images. The circular pattern is also well suited to a CD.