We chose to desaturate our image as we wanted the front, back and inside covers to contrast the bright, colourful CD. We also wanted a monochrome colour palette due to the album title, 'Noir', meaning 'black'. This darker colour palette encapsulates the themes of the album and our music video, that looks at the deteriorating mental state of the protagonist. This dark theme is also typical of the indie genre. After cropping our image to size, we added text - the artist name at the top and the album title beneath it. We then experimented with different fonts.
We wanted two different fonts for the artist name and the album name to make the cover more interesting. We wanted to choose a font for the artist's name that could be used on a range of products in order to reinforce their brand. We narrowed this font down to the two examples shown above. We specifically looked for fonts that had a decayed look to create a link to the grungy locations of our music video, such as Camden and Brick Lane. The idea of decay also reflects the deteriorating mental state of the protagonist in our music video. We decided to use the font on the right-hand side, called 'Birth of a Hero', as we felt that the font on the left was too bold and didn't reflect the fragile persona that we tried to create within our music video.
We then changed the positioning of the album name to find a composition that we liked. We felt that it fit better on the right-hand side (shown in the image on the left) instead of being centralised (shown on the right). Having the album name appear on the right looked neater and more professional as the text fit neatly into the dark space in the top right-hand corner of the image.
Finally, we looked at fonts for the album name. We wanted something unique as this would help to make our product stand out. For this reason, we felt that the font shown on the right was too plain so we decided to use the font on the left, called 'Atlantic Cruise'.
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