'It Feels Like We Only Go Backwards' perfectly fits all of the key characteristics of an abstract music video - there is the clear repetition of images as well as a vivid colour palette whilst not containing a perceptible narrative or lip-synching.
Applying Andrew Goodwin's theory, this music video is typical of its genre. As expected for a psychedelic rock/pop song, there are bright colours and geometric shapes and patterns. The constant movement within the shots also helps to add to the 'trippy' atmosphere. There are also multiple links between the lyrics and visuals, for example, when the lyric 'It feels like we only go backwards' is heard, the shot zooms out and the images move further away, they appear to be 'going backwards'. 'Call my name' is accompanied by the visual of a talking mouth. The repetitive lyrics are mirrored by the repetitive images, particularly the reoccurring 'human head' motif. There is also a link between the music and visuals, for example, the shots are cut on beat and the movement of images is in time with the music, matching its pace. Whilst there are no close-ups or shots of the artists, the name of the band appears at the start of the music video, reminding the audience of their brand and enforcing the 'star image', albeit in a more subtle way.
Even though this music video is of a different genre to the one that we hope to create, I have found it inspirational. The video has a psychedelic feel and repetitive images link to our song choice, particularly the lyric 'hypnotic taking over me'. The bright colours would also suit the upbeat tone of the song. I think that the group could find similar images in our Brick Lane location that have been graffitied on walls. I also like the spiral movements within the video, I think that we could incorporate this technique by having spinning camera angles, this would add to the theme of hypnotism.
Below are stills from the music video displaying the bright colour palette and geometric shapes that I want to emulate in our own music video:
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