The majority of the participants were 16-24 year olds. The most popular music genre was pop, with R&B following closely behind. By looking at individual responses we were able to discover which genre was preferred by which age group. It is clear that pop was the favourite genre amongst 16-24 year olds, it was tied with the indie genre. As our chosen song 'Hypnotic' is an indie-pop song, we should be targeting the 16-24 age group. The results also showed that the 25-35 and 36+ age groups preferred R&B, thus eliminating these demographics from being our target audience.
The fact that the majority of people questioned were 16-24 years old is reflected in the occupation answers (below left), the most common occupation being 'student'. This information will be helpful when we film our music video as well as when we design our digipak as we can keep the needs of students in mind, allowing us to create a product that would appeal to them. Nearly 90% of the participants were female (below right), meaning that we should also be targeting our music video at women.
62.5% of the participants stated that they watch music videos, therefore, placing more importance on the quality and success of our music video.
Editing techniques was voted the most important element of a music video, our group will now try to incorporate interesting and exciting editing techniques in order to appeal to our audience. Mise-en-scene was voted second most important so we will have to pay close attention when choosing costumes and locations as this is something that our target audience cares about. Artist and performance were voted above narrative, which is beneficial to our group as our music video heavily features our artist and lip synching with only a subtle and symbolic storyline that relates to emotion and escapism.
Below are the results to additional questions that we asked in order to learn more about our audience's music habits. we discovered that YouTube was the most popular platform on which people watch music videos, as well as mobile phones being the most prominent devices used to watch music videos. This has shown us that our target audience frequently spend time online, and are therefore, probably quite social (shown by the use of mobile phones). This will help us, particularly when creating our Digipak, as we will be able to target their specific needs, for example, the online presence of our artist. The results also show that the majority of participants listen to music in their leisure time, this will help us to create a music video that is suitable for viewing during this time period, for example, some music videos may be unsuitable for work or school due to graphic content. As our video will probably be viewed in our audience's leisure time, we will have less restrictions.
62.5% of the participants stated that they watch music videos, therefore, placing more importance on the quality and success of our music video.
Editing techniques was voted the most important element of a music video, our group will now try to incorporate interesting and exciting editing techniques in order to appeal to our audience. Mise-en-scene was voted second most important so we will have to pay close attention when choosing costumes and locations as this is something that our target audience cares about. Artist and performance were voted above narrative, which is beneficial to our group as our music video heavily features our artist and lip synching with only a subtle and symbolic storyline that relates to emotion and escapism.Below are the results to additional questions that we asked in order to learn more about our audience's music habits. we discovered that YouTube was the most popular platform on which people watch music videos, as well as mobile phones being the most prominent devices used to watch music videos. This has shown us that our target audience frequently spend time online, and are therefore, probably quite social (shown by the use of mobile phones). This will help us, particularly when creating our Digipak, as we will be able to target their specific needs, for example, the online presence of our artist. The results also show that the majority of participants listen to music in their leisure time, this will help us to create a music video that is suitable for viewing during this time period, for example, some music videos may be unsuitable for work or school due to graphic content. As our video will probably be viewed in our audience's leisure time, we will have less restrictions.
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