Existing Digipaks

I have started to look into existing Digipaks and album covers in order to understand their conventions. I used Saussure's theory of semiotics to gain a deeper understating of why certain images have been used, this will be useful when I come to design my own Digipak as I will be able to select specific signs to convey a desired meaning.

Bastille - Bad Blood

  

Multiple signifiers within this Digipak signify the idea of danger, for example, the colour yellow that has connotations of warning, the headlights that that signify a sudden danger, as well as the running figure and night-time atmosphere. The idea of urgency has also been signified by the signifier of the blurred image. The triangle used to replace the letter 'A' also signifies danger as this is the shape of warning signs. It also signifies masculinity, with upwards triangles being associated with men and upside-down triangles being associated with women, this can also refer to the fact that this is an all-male band. The all capital text signifies strength and fearlessness, juxtaposing the ideas of danger presented. Mystery has also been signified by the night location as well as the black disc.


Lana Del Ray - Ultraviolence:

  

The idea of depression has been signified by the signifier of the black and white colour palette, creating a drained atmosphere, her sullen expression also signifies this. The idea of vulnerability has also been signified by the gripping of the car door paired with her solemn expression in the close up (on the back of the Digipak). There is also an unpretentious and simple feel to the Digipak , signified by her casual clothing, inexpensive car and the clear, simple, easy to read font. Her wavy hair and full makeup signify femininity and beauty, this is enforced by other signifiers, the narrow font that appears less bulky than a 'masculine' font and the slight rounded edges of certain letters. The floral pattern on the disc also signifies femininity whilst also signifying ideas of relaxation due to the bright and exotic look of the flowers.


Imagine Dragons - Night Visions:

The idea of loneliness has been signified by the signifiers of the extreme long shot of the lone figure, making them seem even smaller, and the small font of the track list that appears against a plain background. The feeling of despair has been signified by the grey colour palette, emphasising the idea of loneliness. There is a dream-like atmosphere that has been created by the signifiers of soft colours and soft lighting. The idea of spirituality has been signified by the clouds, mountain-like setting and the bright light emerging from the top left-hand corner.