Magazine Adverts

I looked at existing magazine adverts in order to look at the conventions of, not only adverts, but of the different genres.

General conventions include:

• Large font – album name and artist name
• Focus on artist (close ups) - this is mainly seen in the pop genre
• Indie focus less on artist and more on mise-en-scene
• ‘Out Now’ – release date, iTunes
• Website link / Social media information
• Artist logo and record company logo
• Reviews
• Cd options (Cd, Deluxe CD, Vinyl, Digital)
• Dark colours
• Visual link to album title (e.g. 'Red' (Taylor Swift) – red font, ‘Lungs’ (Florence and the Machine) - picture of lungs, ‘Lights’ (Ellie Goulding) - picture of lights, ‘Day & Age’ (The Killers) - picture of sun)
• Image overlaps text
• Name of song on front – no 1 single
• QR code
• Font style links to genre
• Record company
• Bonus tracks
• Extra DVD
• 'Limited edition'
• 'Debut album'

Indie Adverts:

        

Pop Adverts:

        

Indie Rock Adverts:

    

By looking at these adverts, I have discovered that pop adverts serve to emphasise the artist and promote their brand, this is shown through close-up shots of the artist, as well as an image of the Digipak being included (as seen in Rihanna's 'Loud' and Taylor Swift's 'Red'). The indie genre, with the exception of the 'indie rock' sub-genre, also has this convention. Due to this, I think that our group should include an image of our artist on our advert.