Magazine Advert Analysis

I decided to analyse two existing magazine adverts so that I could identify the key features, hopefully providing inspiration for our own advert. I chose two adverts, one from the indie genre and one from the pop genre. I wanted to see if there were any differences between the two genres. As our song, 'Hypnotic' by Zella Day, is described as 'indie pop', we will need to include elements from these two genres.

Indie Advert:



Pop Advert:



By looking at the two adverts, it is clear that they share many of the same elements, such as an image of the artist, important marketing information, visual links to album title and clear, legible text. The main difference between the two is the serious tone of the indie advert, compared to the brighter (although not in colour palette, but in theme) pop advert. I think that a pop-style advert is better suited to our album as our music video contains a bright colour palette as a result of certain locations, such as Brick Lane, this will evoke a happier atmosphere. However, we will also incorporate the main conventions of magazine adverts, that are seen across all genres.