Magazine Advert Image Choices

Our initial idea for our magazine advert was to present the idea of duality, representing the two contrasting sides of our music video's protagonist - reckless yet sophisticated. This led to our first image choice:

Choice #1

We chose a close up shot of our artist to emphasise the idea of the 'star image', this also links to the front cover of our Digipak which is also a close-up shot. We experimented with the ideas of duality and a 'hidden identity' by editing the shot on Adobe Photoshop, overlaying a shot of graffiti from our Brick Lane location. We then erased most of the graffiti shot, just leaving a small section on the artist's face. We wanted to enhance the contrast between these two layered shots so we made the image of the artist black and white and left the graffiti in colour, this juxtaposition was to show the two sides of the protagonist. We also used a similar colour palette to our Digipak which also contained black and white images with one coloured section (the CD). We decided not to continue with this image as we felt that it was too similar to our Digipak, this would make the advert less unique and exciting for our audience, leading to less popularity.

Choice #2

After abandoning the first image, we found two interesting shots from our Brick Lane location, overlaying the two on Photoshop and changing the opacity to create a 'ghostly' figure on the left. This continued our idea of showing two sides of our protagonist. The 'ghost' figure also alludes to the protagonist's deteriorating mental state. We liked the bold colour palette of these shots as this would make the magazine advert more eye-catching. After looking at existing adverts, it became clear that the majority are portrait, this meant that our image was not suitable as it was landscape.

Choice #3 (chosen)

We finally decided to use this shot as it contained the bright colour palette that we liked from our previous image choice and could also be cropped easily to make it portrait. We found that this image was the most suitable as it represents the main theme of our music video - escapism, due to the artist being pictured walking away from the camera. We felt that the perspective of the shot, as the viewer looks down into the alleyway, makes the image more enticing as the audience is 'drawn in', this would make our advert more eye-catching and, therefore, more successful.