We cropped our chosen image so that it was portrait, conforming to the conventions of a magazine advert. We also added details such as our record company logo, purchase information and our website, further conforming to the conventions.
We used the same font that we used to write the album name on the front cover of our Digipak, called 'Atlantic Cruise', this was intentional as we wanted to create a stronger brand, creating a link between products adds fluidity and continuity. This 'trademark' helps to make our artist more recognisable and successful. We chose to write the artist's name 'NOVA' in a different font and we changed the perspective of the text so that it appeared to be written on the floor, this was to add to the atmosphere of the urban location and the idea of graffiti and road markings. The perspective also creates lines that lead the eye to the artist, emphasising the 'star image' despite not being able to see her face.
We chose to include a darker coloured banner across the bottom of the advert, inspired by the advert for Taylor Swift's 'Red'. This was to make it easier for the viewer to see the important information, such as release date. This makes the advert simple, with the message being communicated clearly, this makes the advert more appealing.
Inspired by many existing magazine adverts, we included an image of our Digipak front cover. This would help to familiarise the audience with our product, leading to more popularity and success. This also enforces the idea of the 'star image' and helps to create a link between the two products, solidifying the brand.
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