Richard Dyer's 'Star Theory' suggests that a 'star is an image, not a real person, that is constructed out of a range of materials' by the media, for example, advertising, film and magazines. As the star is 'fictional', they are not limited to the music industry and may introduce trends to their audience. The 'star image' is likened to a brand, the star is created in order to generate a profit. For this reason, many stars branch out into the fashion industry, releasing clothing lines or make-up ranges.
A 'star image' is created through recurring themes within their products, such as a particular fashion style, images, fonts and logos. These motifs make the star more recognisable, memorable and successful.
Here is a helpful SlideShare that I found that describes Dyer's theory:
It is important to think about creating a 'star image' within our music video in order to make it more memorable and, therefore, more successful. We have already taken steps to create a 'star image', for example, our storyboard contains many close-up shots that emphasise the artist, making them more memorable. We have also chosen to include 'grunge' locations and costumes, this could be a recurring trend for our artist.
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