Wednesday, 16 March 2016

The Last Shadow Puppets - Aviation



Despite having finished my music video, I was intrigued by The Last Shadow Puppets' 'Aviation' that was released today. It comes as a continuation of the video that they released last week, 'Everything  You've Come to Expect'. I previously wrote about how the first video was extremely ambiguous so I was interested when 'Aviation' appeared to be a continuation. Both videos feature the same location, a beach, and the same actress, who is wearing the same costume. This makes it clear to the audience that these videos are linked without explicitly stating so.

'Aviation' is set before the events of 'Everything You've Come to Expect'. Much of the mystery surrounding 'Everything You've Come to Expect' was due to the lack of a clear explanation as to why, or how, the artists were buried in the sand (below left). 'Aviation' shows the lead up. The artists are shown digging their own graves at gun point (below right), the 'why' is still not explained, however, it gives the audience some satisfaction in knowing that there is a partial backstory to the events of 'Everything You've Come to Expect'.

I thought that the idea of having linking music videos was very clever and is an idea that my group could have used if we were to create another music video. Videos with multiple parts are usually of the indie genre, like our music video, as these videos tend to be more narrative-based. Follow-up videos allow for, either, a more ambiguous video that can later be explained, or two videos that tell a more complex story that couldn't be told in the space of a single video.

   

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