Whilst researching other music videos, the group discovered two techniques that we are thinking of using in our music video. The first is from the Calvin Harris & Disciples video for 'How Deep is Your Love':
I like the use of different coloured lights as it helps to create an energised atmosphere. The vibrancy would make our video more unique and exciting, I like that we could use colour as a way to express the character's emotions as colours are usually associated with a specific feeling, I think that this would be very effective as we want to present a reckless, disorientated character. I think that we could achieve this effect either by using a filter on the camera, coloured lighting or in post-production where we can change the colours of clips in iMovie.
The second technique that we liked is from The Weeknd's video for 'The Zone':
I like the idea of projecting images or videos behind the character in the music video, it makes for a more interesting background instead of a black or white screen. As we wanted to film in an urban area, this would be relevant as we could project onto a brick wall similar to the one in the 'The Zone' video.
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